We view the expansion and diversification of our business as key factors of our business growth. HMS Group maintains solid positions in Russia and CIS countries, and as such, our primary focus is to sustain and grow our client base and our share in these core markets. We also have significant experience in providing supplies to customers in the Middle East, Asia, as well as in Western and Eastern Europe, taking active steps to increase our presence in the international marketplace.
Our product portfolio is regularly expanded and upgraded by our R&D function, which develops state-of-the-art products and solutions that allow us to stay ahead of our competitors. New products and the expansion of existing product lines helps us to enter new segments and niches across various industries and uses, providing tangible benefits to our clients.
Sales channels optimization helps us not only to increase market coverage, but also to maintain an individual and personalised approach to our different client groups. Customer experience is one of our highest priorities: we sell customised products and solutions via various channels in order to make our products available to a wide range of customers.
We have efficiently integrated our recently acquired assets and have started to benefit from multiple synergies in R&D, procurement, production and sales. We are in constant pursuit of cost control and value creation management across the entire production cycle.
Our deep technical expertise and experience in supplying integrated solutions allows us to focus on high-margin projects and increase their share in our contract portfolio. We have participated in multiple strategic infrastructure projects in the oil and gas and energy sectors, which has helped us to build and strengthen reliable partnerships with industry leaders.
We see joint ventures and other forms of cooperation with industrial companies, both in Russia and abroad, to be one of the ways we can offer more sophisticated products and solutions and enter new markets and product groups.
In the face of the rapidly changing international environment and emerging challenges, we are consistently working on the development of a highly effective management system and corporate structure. We are also strengthening our competences in international marketing and sales, as well as in project and risk management.
HMS Group covers the full cycle of the machinery business, which allows us to maintain a leading position in the industry. We follow the best practices and international standards in product development, manufacturing and quality management in order to meet the high requirements of our international customers.
Over the past few years, we have managed to gather a team of highly devoted professionals in all functions. We are dedicated to the development of our personnel: HMS Group has a strong system of training its employees, and our management team is also regularly improving their qualifications to meet challenges and achieve strategic goals. We are now focusing on the culture of innovations and change by developing motivational incentives to ensure that each employee contributes to the Company’s success.
HMS Group strictly complies with health and safety standards, following a code of ethics in respect to all of its stakeholders. We also aim to lower the environmental impact of our operations.
We carry out charity work in the regions of our presence, and offer support to charitable foundations for children and the disabled. The year 2016 was marked by the continuous support we provided to a number of charity funds, schools and civic organizations.
We also support sporting developments in the regions of our presence, including for our employees and their families. HMS Group became a general partner of the European Judo Championship in Kazan in April 2016.